The Gatherers, a New Zealand-based floral studio, specialises in arrangements that embrace and celebrate the natural environment. We were asked to create a new brand identity to elevate and enhance the work the studio produces, and to better represent their aesthetic.
The application of the new identity seeks to enhance rather than overpower the arrangements it sits alongside; incorporating the soft warm tones of various uncoated paper stocks, natural cotton ribbon and embossed elements to subtly introduce texture. A layered approach ensures the brand is embedded throughout the customer experience, with considered details like the tear-off notecard section of the custom folders.
Folio photography by Shelley Horan.